You’ve built a thriving business. Now let’s brand it for what's next.

I build branding that helps six-figure service-first businesses attract the right people and scale their impact.

Your business has grown—now your brand needs to lead the way.

Your business has come a long way, but your branding? Not so much. Maybe it’s not communicating the full scope of what you do. Maybe it’s not attracting the right people. Or maybe it just doesn’t reflect the caliber of what you bring to the table now.

Whatever it is, it’s not doing your business justice—or setting you up for what’s next.

I get it. It’s frustrating when your business evolves, but your brand still feels like the business you started in your spare bedroom.

That's where I come in.

You don’t have to stay stuck. I can help your brand not only catch up, but position you for what’s ahead. Because the bigger your impact, the more people you can serve—and the right brand will help you get there.

Together, we’ll refine your branding so it reflects your expertise, commands the right attention, and fuels your next level of growth.

Lindsey Binion taking notes during a client's brand strategy meeting

What you can expect when we work together

Sure, you’ll get a polished, professional brand—but more importantly, you’ll get one that actually works. No more over-explaining what you do. No more cringing at your website. No more branding that feels like a relic from your startup days.

I’m here to make sure your branding makes sense, stands out, and finally pulls its weight. Here’s what I bring to the table:

Clarity, Without the Overwhelm

I help you get out of your own head and see your brand clearly so you know exactly how to talk about it and show up with confidence.

Design That Actually Does Something

Pretty, but purposeful. Every design decision is rooted in strategy, built to attract the right people and support your growth.

A Brand That Feels Like Home

No cookie-cutter branding here. Just a brand that feels like you—polished, on-mission, and aligned with the level you’re playing at now.

A Brand That Has Your Back

No second-guessing, just contagious excitement! You’ll have a brand that’s cohesive, confident, and built to show up wherever you need it—your website, social media, or even a billboard.

You’ve built something incredible. Now let’s create the brand that does it justice.

You don't have to be big to think big.

dynamic orange flames over abstract teal waves

With over 17 years in top-tier advertising agencies, I’ve worked on everything from nuclear power plants to nonprofit missions. But here’s the thing: big results don’t require big teams or bloated budgets. As an independent strategist and designer, I bring the same level of expertise and polish—just more nimbly, more intentionally, and without the overhead of a massive agency.

For you, that means collaborative partnership, strategic insight, and branding that doesn’t just look good—it works.

Here, you get expert-level branding without the big-agency overwhelm. (And yes, you can always email me directly—no project managers standing guard!) 

Helping You Do More Good—With a Brand That Matches Your Impact.

You’re building something that makes the world better. Your brand should reflect that—clearly, confidently, and in a way that actually works. My job? To take what’s already good about your business and make it unforgettable.

Every brand has a story worth telling, and telling it well is vital to growth. But when you’re deep in the work, it can be hard to see your brand clearly—kind of like trying to proofread your own email (we’ve all been there). That’s where I come in.

My superpower is deep listening. I’ll help you uncover what makes your brand stand out and turn that into a strategy and visual identity that fits—one that inspires, attracts, and sets you up for even greater impact.

Experience That Backs It Up

With a background in agency work spanning faith-based and secular brands—energy, retail, hospitality, and more—I bring high-level strategy to purpose-driven businesses like yours.

A Brand Partner Who Gets It

I’m one of you. I care about using my skills to help people doing real good in the world. That means you can trust me to protect your mission and brand integrity as if they were my own.

rooted in faith

For me, discernment and creativity go hand in hand. Every project starts with prayer and a commitment to understanding what’s truly needed—so your brand can serve its purpose at the highest level.

Headshot, Lindsey Binion
Years of Experience
0 +
Brands Served
60 +

Your Brand, Designed for What’s Next

You’re already doing good work in the world—now it’s time for a brand that pulls its weight. Whether you need a strategy that makes sense, a brand identity that actually stands out, or a website that does more than just sit there looking pretty, I’ve got you covered.

Here’s how we make that happen:

BrandSpark Brand Strategy

The solid foundation we'll build on. Through deep discernment, we’ll uncover the core elements that make your brand truly unique, so your strategy is rooted in clarity, direction, and alignment with your mission.


BrandIgnite Visual Identity Design

Once we’ve defined your strategy, we’ll bring it to life visually. Your custom brand identity will capture the heart of your mission—ensuring that your brand is instantly recognizable, trusted, and built to stand out in your space.


BrandForge Website Design

Your work is changing lives—your website should help you reach even more people. We’ll create a site that tells your story, builds credibility, and moves visitors from “just looking” to ready to work with you.



Graphic Design Support

Need ongoing graphic design support without the hassle of a long-term contract? With a VIP Design Day, I’ll knock out your design to-do’s fast—so you can keep your business moving. *Exclusively available to BrandSpark, BrandIgnite, or BrandForge clients.

Client Joy: Hear their Stories

Real experiences from mission-driven brands that have found clarity and connection.

Every detail of our brand and logo reflects who we are and what we stand for

Lindsey deeply listens before she creates. I appreciate that her design process felt like someone guiding us through a discernment process. She took the time to understand our mission, vision and the heartbeat of our ministry. Every detail of our brand and logo reflects who we are and what we stand for. I highly recommend Lindsey, and I know we will collaborate with her again in the future.
Becky Eldredge, Founder of Ignatian Ministries
Becky Eldredge
Founder | Ignatian Ministries

Our feedback from our target market says our brand resonates

Lindsey is one of the best to work with. After an initial consultation, I knew she would help translate my cluttered thoughts and clouded ideas into a work of art to be understood. Working with Lindsey to develop a logo and related branding for our non-profit was a methodical, step-by-step process to refine everything into a solid brand that I truly believe resonates with our patients and donors. The feedback from our target market says so as well. She's very communicative and responsive. I will continue to use Lindsey for all our needs in regards to branding and design work."
Dominique Davis, President of Project Defending Life
Dominique Davis
President, Project Defending Life

When clients see our logo, they also see our message

I was referred to Lindsey, who really listened. What a wonderful and overlooked attribute in today’s marketplace. She quickly grasped our core message, course content and positioning in the marketplace to deliver an extraordinary brand.

The complete style guide is invaluable for us on a go forward basis to communicate validity in a consistent and professional manner throughout all our content.

The result of working with Lindsey is a masterfully designed logo and brand that incorporates all the elements of our core message and content. When clients see our logo they also see our message, which calls to mind how to get more out of Mass.
logomark for Claritas Ministries
Kevin-Michael Zerrener
CEO | Claritas Ministries, "The Power of Mass"

She helped us see our ministry with new eyes

Lindsey’s approach was both thorough and inspiring. She led us through a deep dive into our ministry’s core values, helping us define our audience with precision and focus on our mission with renewed clarity. Her process felt less like a business transaction and more like a spiritual discernment, which resonated deeply with our Catholic identity.

One of the most impactful aspects of working with Lindsey was her ability to translate our mission into visual elements. She crafted a new logo that captures the essence of initiation ministry, developed a color palette that conveys both warmth and professionalism, and selected a font family that enhances readability across our digital and print platforms.

Lindsey’s expertise went beyond mere design; she helped us see our ministry through fresh eyes. Her insights into Catholic branding allowed us to create a visual identity that not only looks appealing but also communicates our values and mission effectively to those we serve.
Nick & Diana Wagner
Founders | Team Initiation
Brands Who've Trusted Me

Featured Clients

With a brand that finally works as hard as you do, you'll be able to:

01

Clearly communicate who you are and what you stand for.

No more rambling through introductions—your brand will tell your story for you, instantly and with impact.



03

Expand your impact and reach more of the people who need you.

With a cohesive brand, you’ll connect more deeply with your audience, amplifying your reach and influence.

02

Make it easy for donors, customers, and partners to trust you.

A polished, professional brand shows the world you’re serious—and helps the right people say “yes” to working with you.

04

Feel confident every time your brand shows up in the world.

From your website to social media to the side of a bus, you’ll have a brand that’s polished, cohesive, and ready to represent you.

Schedule A Discovery Call

If you’ve outgrown your brand, let’s fix that. Start by filling out this quick inquiry form, and if it looks like we’re a good fit, we’ll set up a discovery call.

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Ready to increase your business's outreach and impact today?

Want to spread the word about your mission-driven business, but not sure how to reach the right people?

Find out how in my free guide, 

Purpose-Driven Branding: How to Master Your Messaging and Increase Your Impact. 

Ready to turn the brand you have into the brand you can't wait to show off?

Let’s create something that reflects the incredible work you do, connects with the right people, and sets you up for your next level of growth
Cover image of Purpose-Driven Branding: How to Master Your Messaging and Increate Your Impact e-book

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