- Lindsey Binion
Strategic Branding for Businesses That Serve & Scale
Your business has evolved. Has your brand?
You’ve grown, refined your services, and stepped into bigger opportunities—but your brand still looks and feels like day one. If your messaging is unclear, your visuals feel outdated, or you’re struggling to attract the right clients, your brand might be holding you back instead of helping you grow.
That’s where I come in.
With 17 years of experience in branding and design, I help six-figure, mission-driven businesses refine their brand strategy, identity, and website so they can attract the right people, command trust, and step into their next level. Your brand should do more than look good—it should work for you.
If you’re ready for a brand that reflects who you are now—and where you’re going—let’s make it happen.
“Whatever you do, work at it with all your heart, as working for the Lord, not for human masters.”
– Col 3:23 (NIV)
Why Branding is the Missing Piece to Next-Level Growth
A lot of business owners think they have a marketing problem when really, they have a branding problem. If your website isn’t converting, your messaging feels all over the place, or you keep attracting the wrong clients, the issue isn’t just visibility—it’s how your brand is showing up.
Branding isn’t just about looking good. It’s about making everything else in your business work better. The right brand makes marketing more effective, sales easier, and your business instantly more recognizable and trustworthy. It positions you for bigger opportunities, better clients, and long-term growth.
If your business has evolved, but your brand hasn’t? That’s a problem. Let’s fix it.
- the Lindsey Binion Process
How I Magnify Your Mission
I believe that every brand has a unique mission and message already inside—it just needs to be brought into focus. My three-step process is designed to help you clarify your mission, develop a strategy that aligns with your goals, and create a brand identity that amplifies your message.
Move from feeling stuck and struggling to reach your audience, to confidently communicating your message and operating your business with purpose.
We’ll start with a deep dive into your business through my BrandSpark strategy session, uncovering what makes you unique and where you’re headed.
With your strategy as our guide, I’ll craft a cohesive brand identity and website that reflect your purpose and connect with your audience.
You’ll launch your new brand with confidence, supported by the tools and guidance you need to keep it consistent and impactful.
- The personal touch
You don't have to be big to think big.
With over 17 years in top-tier advertising agencies, I’ve worked on everything from nuclear power plants to nonprofit missions. But here’s the thing: big results don’t require big teams or bloated budgets. As an independent strategist and designer, I bring the same level of expertise and polish—just more nimbly, more intentionally, and without the overhead of a massive agency.
For you, that means collaborative partnership, strategic insight, and branding that doesn’t just look good—it works.
Here, you get expert-level branding without the big-agency overwhelm. (And yes, you can always email me directly—no project managers standing guard!)
Here’s how I do things differently:
When you hire me, you’re working directly with me—no middlemen, no confusing handoffs. You get one point of contact throughout the entire process, and I’m fully dedicated to making sure your brand gets the attention it deserves. Every decision we make is intentional and tailored to your business’s unique needs.
I cut through the unnecessary steps and deliver what matters most—results. You don’t have to worry about multiple teams handling your project or paying for overhead that doesn’t add value. I bring in trusted experts, like web developers or copywriters, only when needed to complement my own skills. This means more efficiency, quicker turnarounds, and a streamlined process that’s focused on you and your mission.
I take on a limited number of clients at a time to ensure that each project gets my full attention. When you work with me, you’re not just another account on a long list. Your business is my priority, and I treat your brand with the same care and dedication as if it were my own.
- why it's worth the invesment
With a brand that finally works as hard as you do, you'll be able to:
Clearly communicate who you are and what you stand for, with ease
No more stumbling over your elevator pitch—your brand will speak volumes about your mission and values.
Increase the impact your business can have on the people you serve.
With a cohesive brand, you’ll connect more deeply with your audience, amplifying your reach and influence.
Help potential donors and customers see your mission is in good hands
Your polished, professional brand will instill confidence and trust in those you aim to serve.
Feel confident showing up anywhere your brand needs to shine.
Whether it’s a website, social media, or the side of a bus, you’ll have a brand that’s polished, cohesive, and ready to represent you.
- New Life for Good Brands
Brand strategy,
visual identity and website design for the faith-based and mission-driven.
As a purpose-driven business owner, you’ve built something amazing—and your brand should reflect that. I get it, because I’m in the same boat. Every design decision I make is rooted in understanding your mission and helping your business grow in a way that feels true to your values and vision. My job? To take what’s already good about your business and make it unforgettable.
Every brand has a story worth telling, but sometimes it’s hard to see it clearly when you’re so close to the work. My superpower is deep listening: I’ll help you uncover your unique story and turn it into a brand that connects, inspires, and just fits.
I know the weight of wanting your brand to reflect your purpose—and hoping it wows the right people, too. My clients call me the “light” that helps them see their brand more clearly, and that’s a compliment I’ll carry forever.
I’ve had the chance to work across industries—from retail to energy to nonprofits—and every project has taught me something valuable. This broad perspective helps me see your brand with fresh eyes and craft solutions that are tailored, thoughtful, and strategic. I bring all that experience to the table, so your business gets a brand that works in the real world.
I’m not just here to help you look good—I want your brand to feel as good on the inside as it looks on the outside. That means guarding your mission with the same care and integrity I give my own. It’s about creating something that reflects your heart, your goals, and the good you’re doing in the world.
While my process is rooted in strategy, I also believe in bringing discernment and intentionality to every project. If faith plays a role in your mission, I honor that fully, working alongside you to ensure your brand reflects your values and aligns with the purpose you’re called to fulfill.
- Experience
Well-Rounded Skills
I spent my early years of ad agency life as a traffic manager, while doing every bit of production art, graphic design, and art direction that I could. I was promoted to Art Director eleven years ago and have been growing creatively ever since. I spent four years at a larger ad agency focusing on project management, brand strategy and campaign execution, which gave me a more in-depth understanding of branding across all customer touch-points.
I’ve seen the process inside-out and upside-down, from every angle. My various roles have taught me to step back and see not just the finely-tuned details of the design, but also the bigger picture of how the design tells a brand's story. I've walked clients from an abstract request into a well-executed campaign, so I really understand how a brand's identity works when it leaves the studio and heads off into the real world.
I'd love to discuss your project and see how I could use my expertise to support your brand and its needs. Click the button below to book a discovery call with me, and let's see if we're a good fit!
- Testimonials
Client Joy: Hear their Stories
Real experiences from brands that have found clarity and connection
Our feedback from our target market says our brand resonates
Every detail of our brand and logo reflects who we are and what we stand for
When clients see our logo, they also see our message
She helped us see our ministry with new eyes
One of the most impactful aspects of working with Lindsey was her ability to translate our mission into visual elements. She crafted a new logo that captures the essence of initiation ministry, developed a color palette that conveys both warmth and professionalism, and selected a font family that enhances readability across our digital and print platforms.
Lindsey’s expertise went beyond mere design; she helped us see our ministry through fresh eyes. Her insights into Catholic branding allowed us to create a visual identity that not only looks appealing but also communicates our values and mission effectively to those we serve.
My Story
For as long as I can remember, I have been grounded in creativity. It is the one thing that made me feel the most like myself. Crafting, painting, doodling, it didn’t matter; as long as I was creating something that didn’t exist before I sat down to make it, I was happy. When I discovered graphic design in college, I was blown away. Art, that I could make anywhere, anytime, with just a computer! I knew I had found my calling. And over the past 15 years I have dialed in on my favorite form of expression: logo and branding design.
Logo and branding design combines two things I enjoy most: the problem-solving challenge of boiling down a complicated idea (a brand’s essence) into its most simplistic visual form, and the application of color theory to communicate personality. I believe people are driven by connection, and they look for brands they can connect with on a personal level. I love to dive deep into my clients’ understanding of what their brand is and what they want it to become, and then interpret that into a visual identity that communicates exactly who they are to their customers and fans. For me, good graphic design is about connecting brands to the people who need to find them.
When I am not designing, I am usually chasing after my four sons, who keep us very busy! We bounce from sports practices to play rehearsals and everything in between. They help me see the color and beauty in every-day life! My husband and I are also suckers for a good home improvement project, so things stay pretty messy around here.
