ACYC: INFINITE

The target audience is tends to be avid social media consumers, so I knew designing for both the large conference screens/signage and the small screens of their phones and tablets would be important. I chose a simplistic representation of the Eucharistic host and chalice combined with the universal infinity symbol to visually communicate the concept, which received a monoline treatment for a modern, youthful vibe. The radiating dots around the host and those separating the words were included to both add visual interest and to give the animator additional elements with which to work. Finally, I chose a color palette that evoked peacefulness and tranquility in a somewhat masculine color scheme, to offset the delicacy of the lines and dots. I was sure to utilize mid-range colors that would pop on both a light and a dark background, since the organization has a preference for colored T-shirts and decorations. I also included several brand patterns to utilized in social media posts and various signage throughout the conference. The branding produced a cohesive feel for the conference areas that complimented both the energetic praise and worship portions of the weekend and the somber, reflective speakers and prayer times.