"Whenever we need a logo created, Lindsey is our go-to designer. She is easy to work with and has been flexible with our requests as we tweak our way to a finished product. When you work with Lindsey, you’re getting someone who is creative, original, and more than capable of helping you achieve your design goals. We highly recommend working with Lindsey Binion."

Michael O'Sullivan

Founder, Motivation Media, Inc.

ACYC: This Changes Everything

Motivational Media, Inc. was hired by the Archdiocese of Mobile to handle all communications for the Archdiocesan Catholic Youth Conference for 2019, and they reached out to me to design the logo upon which the conference branding would be built.

Client: Motivation Media, Inc.

Scope: Logo Development

Overview

The Archdiocese of Mobile, ArchMob Youth Fest Each year the Archdiocese of Mobile hosts a youth conference for all high schoolers in the Archdiocese, which must appeal to and be exciting for youth age 14-18 (and their Youth Ministers). The conference theme for 2019 was “This Changes Everything." They needed a logo that illustrated the power of truly encountering Christ in your life,on which to center the conference.

Challenge

When the project began, the client was unsure what exactly the "this" was that changed everything. Still in its early phases, the conference was lacking a concrete base for its central direction, and they were looking to our team to provide that much-needed clarity.

Solution

Initial concepts focused on the word "change" in the theme, featuring triangles (deltas), which are used to represent "change" in scientific equations. Other efforts explored the Eucharist, the Crucifixion, and the Resurrection as individual topics for visuals int he logo. Finally, I created the crown of thorns morphing into birds to depict the entire concept of how Jesus' sacrifice brought all mankind to freedom from sin. This gave the conference a broader platform on which to center each session, which in turn gave the youth who attended a more robust experience. The conference T-shirts, still worn frequently by the youth who attended, continue to serve as a means of communicating the gospel to anyone who views it, making it much more than a souvenir!

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