"Lindsey deeply listens before she creates. I appreciate that her design process felt like someone guiding us through a discernment process. She took the time to understand our mission, vision and the heartbeat of our ministry. Every detail of our brand and logo reflects who we are and what we stand for. I highly recommend Lindsey, and I know we will collaborate with her again in the future."
Becky Eldredge
Author, Spiritual Director, Retreat Leader
- Brand Strategy, Visual Identity, Supporting Graphics
Becky Eldredge
Teacher of the Interior Life: Spiritual Director, Author, Retreat Leader
Client: Becky Eldredge
Scope: Brand Strategy, Visual Identity, Supporting Graphics
Overview
Becky Eldredge is a spiritual director, author, and retreat leader rooted in Ignatian spirituality. For years, she accompanied individuals and groups through her personal brand—offering books, retreats, and spiritual direction grounded in the deep wisdom of prayer, discernment, and mercy.
In 2022, Becky founded Ignatian Ministries, a nonprofit that now offers a broader range of formation opportunities for lay leaders and clergy alike. As the nonprofit grew, much of her content, voice, and vision began to live under that umbrella.
But in 2024, Becky felt a new stirring—what she described as a “call within a call.” She began to clearly name her evolving vocation: to become a teacher of the interior life, equipping not only individuals in their personal prayer but also those called to accompany others. She needed a brand that could hold space for that calling—one that was personal, clear, and quietly bold.
Challenge
Over time, Becky’s personal brand and the growing work of Ignatian Ministries had begun to blur. Content was overlapping, messaging was unclear, and audiences weren’t always sure what to expect from each.
What’s more, Becky’s own voice—deeply personal, spiritually grounded, and rooted in the daily experience of prayer—had grown quieter as the team-focused ministry grew. She needed a home for that voice again. A place to speak directly to those she accompanies and those she trains to accompany others.
The challenge was to:
• Differentiate Becky’s personal brand from Ignatian Ministries without duplicating or competing with it
• Reflect the shift in her own identity—from “doer” to “teacher of those who do”
• Create a brand that could encompass spiritual reflection, teaching, prayer resources, and professional development—all without becoming too corporate or too broad
Solution
Together, we rebuilt Becky’s brand from the ground up—visually, verbally, and strategically.
We began with her deepest clarity: this brand exists to nurture the interior life, especially for those who lead others. Every design decision, every word, and every user experience was shaped around that.
The new visual identity is warm, grounded, and contemplative—drawing on organic textures, timeless type, and a palette intentionally chosen to uplift. The cheerful tones reflect the light of Christ that shines outward from the interior life. At its center is the bright turquoise blue that had become Becky’s signature color over the years—a bridge between her former brand and this new expression of her call. Together, the elements create a space that feels both spacious and intimate, inviting the visitor to slow down, listen, and enter into something deeper.
On the content side, we clarified her brand pillars: spiritual direction, Ignatian wisdom, formation for leaders, and accompaniment through writing and retreats. We created a clean new site structure that allows followers to explore Becky’s monthly reflections, audio meditations, books, and upcoming events—with clear paths to sign up, pray, and go deeper.
Most of all, we made space for Becky’s voice again. The result is a brand that doesn’t just showcase what she offers—it reflects who she is: a wise guide, a generous teacher, and a faithful witness to what it means to lead from within.
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