
Branding and Rebranding


Formed’s New Look: A Brand Strategist’s Best Guess on What It Means (and Why It Works)
Lindsey Binion
February 10, 2025

When to Refresh vs. Rebrand—And Why It’s Worth a Strategic Approach
Lindsey Binion
February 4, 2025

Your Mission Statement is Just the Beginning: Now What?
Lindsey Binion
January 28, 2025

The Anatomy of a Rebrand: Building a Brand That Works as Hard as You Do
Lindsey Binion
January 14, 2025

A Rebrand Gone Wrong: What I Learned Along the Way
Lindsey Binion
January 6, 2025

Is my business ready for a rebrand?
Lindsey Binion
December 18, 2024

When My 4-Year-Old Reminded Me of the Importance of Showing Up
Lindsey Binion
November 11, 2024

Why Catholic Organizations Need Branding
Lindsey Binion
November 1, 2024

What is a Brand Identity and Why Do I Need It?
Lindsey Binion
October 30, 2024
Latest Posts



Is Your Website Doing Its Job? How to Make It Work Smarter
March 11, 2025


How Event Branding Fueled the Growth of Steak Out Weekend
February 26, 2025

Branding as Stewardship: Serving Through the Work We’ve Been Given
February 18, 2025