Rebranding for Businesses That Do Good—and Are Ready for More
You’ve built something meaningful—and it’s working. But if your brand still feels like the early days, it might be getting in the way of the next level.
I work with purpose-driven businesses to create branding that’s clear, cohesive, and aligned with the impact they’re here to make—so they can feel confident and credible in bigger spaces.
This isn’t about a pretty logo.
It’s about a brand that opens doors, builds trust, and grows with you.
- Where all great brands begin
BrandSpark Brand Strategy: Clarity that fuels what's next
If your brand isn’t pulling its weight, it probably goes deeper than the logo—it’s the lack of strategy.
BrandSpark is where we fix that. This is the foundation for every full branding project I take on—and it’s also a standalone option for businesses who need brand clarity before diving into design or planning new services to offer.
We’ll dig into your mission, message, audience, and positioning, and walk away with a strategic roadmap that guides everything from your visuals to your voice.
Because branding shouldn’t start with a logo.
It should start with knowing who you are and where you’re going.
- Brand mission, vision, and values that don’t sound like corporate soup
- A clear understanding of who you’re speaking to—and how to reach them
- Brand positioning that sets you apart in a crowded market
- Messaging pillars and a tagline that reflect your voice and purpose
- A strategic roadmap that guides design, content, and future brand decisions
Why it matters: When your brand isn’t rooted in strategy, every decision feels like a guessing game. BrandSpark gives you clarity, confidence, and a foundation you can actually build on—so you’re not just making things look good, you’re making moves that matter.
- Where strategy meets style
A Visual Identity That Pulls Its Weight
This isn’t about picking colors and calling it a day.
Your visual identity needs to capture your mission, connect with the right people, and build trust in a split second.
Together, we’ll create a brand that looks as professional, powerful, and purpose-driven as the business you’ve built—one that finally feels like you and moves you forward.
- A custom logo + alternate versions
- A strategically curated color palette and typography system
- Visual elements like icons, textures, or patterns
- Brand Style Guide that keeps it all cohesive
- A brand you’re proud to show off (finally)
Why it matters: A strong visual identity builds trust before you say a word. When your brand looks aligned, polished, and purpose-driven, people take you seriously—and the right ones lean in.
- Not just a digital brochure
A Website that’s Clear, Confident, and Converts
Your website should do more than just exist. It should build trust, communicate your value, and move the right people to take action.
I design strategic websites that look great, feel aligned with your brand, and make it easy for your audience to engage—whether that means booking, donating, buying, or reaching out.
Because a brand like yours deserves a website that leads, sells, and scales with you.
- A fully custom, mobile-optimized website
- Strategic layout + user experience design
- Clear, intentional messaging
- On-brand visuals that reinforce your identity
- On-page SEO to help your site get noticed
- A site that connects, converts, and actually feels like you
Why it matters:
Your website is often your first impression—and your hardest-working team member. It never takes a day off. When it’s clear, credible, and built with strategy, it builds trust fast, keeps people engaged, and helps you close the gap between interest and action.
- Graphic design, On-Demand
VIP Design Day: Maximum Output, Zero Stress
You’ve got a business to run.
You don’t have time for endless design revisions or waiting weeks for someone to squeeze you in.
VIP Design Days are your shortcut to done.
You get my full focus for one dedicated day to knock out all those branded design tasks you’ve been sitting on—quickly, beautifully, and without the back-and-forth.
Perfect for website updates, social graphics, slide decks, launch assets, or anything else that needs a designer’s brain and hands on it—fast.
Exclusively available to past clients, in full- or half-day increments, depending on your to-do list.
- PDF or lead magnet design
- Sales/landing page design
- Slide decks
- Website updates
- Brand collateral (business cards, signage, etc.)
- Book a full or half day for focused design support
- Share your to-do list, and I’ll prioritize and tackle as much as we can
- Stay available for quick feedback and revisions so we can get it just right
- Walk away with polished, on-brand designs ready to use immediately
Why it matters: As your business grows, so does your to-do list. VIP Design Days help you stay nimble—with design that’s fast, aligned, and stress-free. No more duct-taping your brand together. Just polished, professional assets when you need them
- the Process
Here’s How We’ll Create Your Brand Together
Creating a brand that fits your business—and your goals—doesn’t have to feel overwhelming. I’ve refined a clear, collaborative process that makes rebranding smooth, intentional, and maybe even a little fun. Here’s how we’ll bring your brand to life, step by step.
We’ll start with a deep dive into your business through my BrandSpark strategy session, uncovering what makes you unique and where you’re headed.
With your strategy as our guide, I’ll craft a cohesive brand identity and website that reflect your purpose and connect with your audience.
You’ll launch your new brand with confidence, supported by the tools and guidance you need to keep it consistent and impactful.
Let’s Breathe New Life Into Your Brand
Rebranding doesn’t have to feel overwhelming. With clarity, intention, and a little creativity, we’ll create a brand that reflects your mission, connects with your audience, and sets you up for lasting success. Ready to get started?
With a brand that finally works as hard as you do, you'll be able to:
Communicate your mission clearly, with ease
No more fumbling the elevator pitch—your brand will say what you mean, instantly.
Increase your reach and impact
A cohesive, aligned brand helps you connect deeper and grow faster..
Build trust with people who matter most
From donors to customers, a polished brand signals: you’re the real deal.
Show up with confidence—anywhere your brand needs to shine
Website, social, print—you’ll have a brand that’s polished, cohesive, and ready to represent you.
- Testimonials
Client Joy: Hear their Stories
Real experiences from mission-driven brands that have found clarity and connection.
Every detail of our brand and logo reflects who we are and what we stand for
Our feedback from our target market says our brand resonates
When clients see our logo, they also see our message
The complete style guide is invaluable for us on a go forward basis to communicate validity in a consistent and professional manner throughout all our content.
The result of working with Lindsey is a masterfully designed logo and brand that incorporates all the elements of our core message and content. When clients see our logo they also see our message, which calls to mind how to get more out of Mass.
She helped us see our ministry with new eyes
One of the most impactful aspects of working with Lindsey was her ability to translate our mission into visual elements. She crafted a new logo that captures the essence of initiation ministry, developed a color palette that conveys both warmth and professionalism, and selected a font family that enhances readability across our digital and print platforms.
Lindsey’s expertise went beyond mere design; she helped us see our ministry through fresh eyes. Her insights into Catholic branding allowed us to create a visual identity that not only looks appealing but also communicates our values and mission effectively to those we serve.
