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Lindsey Binion

rebranding strategy

Before and After image of Formed logos, showing old and new side by side

Formed’s New Look: A Brand Strategist’s Best Guess on What It Means (and Why It Works)

Lindsey Binion February 10, 2025

When to Refresh vs. Rebrand—And Why It’s Worth a Strategic Approach

Lindsey Binion February 4, 2025

A Rebrand Gone Wrong: What I Learned Along the Way

Lindsey Binion January 6, 2025

Blog Categories

Digital Marketing
Business Development
Artificial Intelligence
Digital Reputation
Content Marketing
Digital Trends

Latest Posts

Minimalist workspace setup with a computer on a clean desk, illustrating how avoiding common website mistakes can lead to better clarity and performance

3 Website Mistakes That Keep Visitors from Taking Action (And how to fix them without a full overhaul)

March 25, 2025

A scenic park with a split pathway, symbolizing decision-making and choosing the right direction in business and faith-driven entrepreneurship.

When to Trust, When to Take Action: The Faith-Driven Entrepreneur’s Guide to Decision-Making

March 20, 2025

Image of an office with website demonstrated on multiple devices, showing off website design by Rechristen Creative

Is Your Website Doing Its Job? How to Make It Work Smarter

March 11, 2025

business owner journaling about the three Lenten Pillars and how to apply them to her business

Faithful Entrepreneurship: Applying Lent’s Pillars to Your Business

March 3, 2025

How Event Branding Fueled the Growth of Steak Out Weekend

February 26, 2025

hands working on a computer in golden lighting, with a Bible on the table, illustrating good stewardship of a business

Branding as Stewardship: Serving Through the Work We’ve Been Given

February 18, 2025

Bringing New Life to Good Brands with thoughtful strategy, intentional design, and websites that connect.

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Contact Info

lindsey@lindseybinion.com
Mobile, AL

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Lindsey Binion. All rights reserved.

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